AI Voice & Operating Layer for Golf Courses
Recover the calls your shop misses.
Win back the golfers who stopped booking.
Fairway Freddie answers the pro shop calls your staff is too busy to take, day or night, captures every caller's name, number, and what they want. Your staff follows up and books. He sits on top of the software you already run.
Month to month ... no long-term contract ... keep your tee sheet
Live Pro Shop Line • Active 24/7
STATION 01Dial right now and ask for a tee time:
1-757-520-8076Freddie answers as a live course. Test his knowledge, accents, or weather.
Can't call right now? Hear him immediately:
Recorded samples. Sound on.
He answers as your course, in your voice
He captures the golfer's name, number, and what they want. Your staff follows up and books
He hands the call to a person when it needs one
Zero hold times for callers100% of green fees stay yours
- Keep your tee sheet
- Keep your site
- Keep GolfNow
- Cancel anytime
What is SmartCourse?
SmartCourse is the operating layer BookMoreTeeTimes.ai installs on top of an independent golf course's existing tee sheet, website and phone line. At its center is Fairway Freddie, a pro shop phone agent who answers the calls your staff can't reach, captures the golfer's name, number, and what they want, and hands anything unusual to a person. Your staff follows up and books.
The ProblemYour course already has demand.
Your course already has demand.
You are losing it to hold music.
After hours
Booking calls keep coming once your shop goes dark.
Goes toA voicemail box
Voicemail
The golfer who could not reach you still wanted to play.
Goes toThe course that picked up
Silence
A golfer who drifted away from your course rarely hears from it again.
Goes toA player you already paid to win
Six tabs
Tee sheet, POS, email, texts, reviews, socials. Running the day means logging into all of them.
Goes toYour counter staff's attention
Live Pro Shop ScoreboardCalculate your missed call revenue
Calculate your missed call revenue
before you spend a dollar.
Dial in your course numbers. See how many missed tee times are slipping away right now, and what capturing them puts in your bank.
When the phone goes to voicemailThe Counter Rush
Counter Packed, Phone Ringing
Saturday morning 8:30 AM rush. Your counter staff is three deep with foursomes, range tokens, and check-ins. The phone rings off the hook until it hits voicemail.
Golfer Hangs Up: Golfers rarely leave voicemails on sunny weekend mornings. They call the next course on Google.
After-Hours Blindspot: Golfers planning tomorrow's round at 9:00 PM get a dead tone or closed greeting.
Lost Revenue: Every missed caller is a golfer who can book the next course instead.
Outcome: Uncaptured revenue bleed~$2,200 to $8,500 / mo lost
With Fairway Freddie 24/7
2-Second Pickup
Instant Pro Shop Phone Answer
Answers as your course, in your voiceFairway Freddie answers the call, answers questions about the shop, captures the golfer's name, number, and what they want, and sends the follow-up. Your staff follows up and books.
No Interruption: Counter staff focuses 100% on the golfers physically standing in front of them.
24/7/365 Coverage: Twilight golfers, after-hours organizers, and weather inquiries booked instantly.
Zero Commissions: 100% of green fee revenue goes directly to your bank account with zero barter cuts.
Result: 100% captured phone demandPays for itself 3x to 5x over
Live Pro Shop Math
Tune the numbers for your course
Adjust the sliders below to see how much revenue your pro shop phone leaves on the table each month without 24/7 coverage.
Saturday rushes, weather changes, after-hours
15 calls0 / wk15 (starting point)60 / wk
Callers who would book if an agent picked up
40%0%40% (starting point)100%
Green fee, cart, pro shop merchandise, and food
$85$25$85 (starting point)$300 (Resort)
These are starting points, not benchmarks. Move them to your course. For scale, the National Golf Foundation put the average peak 18 hole green fee at a non resort public course at about $41 in 2025, before cart, food and shop.
Recaptured Revenue
Per MonthFairway Freddie Recaptures
$2,208/ mo
Back on your pro shop register, at your rate.
Annual Added Revenue:+$26,496 / year
That is revenue already walking past your pro shop. Book a call and we will show you what it takes to catch it.
Operational RealityEngineered for real pro shops
Engineered for real pro shops
and actual counter staff.
Zero synthetic disruptions. Freddie works quietly alongside your staff, keeping golfers on the course and staff engaged in person.
Uninterrupted Counter Service
Your front desk stays with the golfers at the counter. The phone rings there first, and Freddie picks up whatever your staff can't reach.
Pro Shop OperationsHear Freddie
Direct Lesson SMS Routing
Inbound lesson inquiries route straight to your teaching staff phones, filling clinic rosters without pro shop phone tag.
PGA Teaching StaffPros & Lessons
Full Twilight Tee Sheets
Automated lapsed-golfer SMS workflows activate dormant players to fill afternoon blocks at your standard rack rates.
Revenue OptimizationThe Comeback Round
Hear Him FirstTwo clips. Then decide
Two clips. Then decide
whether he sounds like your shop.
Every vendor tells you their agent sounds natural. Listen to the pickup and the close, then judge it against the voice your counter staff use.
Recorded samples. Sound on.
Want to hear him handle a real booking? Call 1-757-520-8076 and book a tee time against him.
The PlatformEight modules.
Eight modules.
One AI layer on top.
Fairway Freddie
24/7 Pro Shop Phone Agent
Answers your phone line and on-site chat in your voice. Qualifies every inquiry (tee times, memberships, lesson packages, event bookings), routes emergencies to a human. Your staff follows up and books.
How it worksDormant Golfer Re-engagement
30-day sequence
Freddie works through your lapsed database with personalized SMS + email until bookings come back on your own tee sheet, at your rates.
SmartSite or Connect
Your website, your call
A new SmartSite built to The Demo Links standard, or the Connect bolt-on if you keep the site you have.
SmartHire ATS
AI candidate screening
Unlimited postings on the BMTT national golf jobs board. Freddie screens applicants and routes qualified candidates to your inbox.
Pro Lesson Booking
For your teaching staff
Your pros manage availability and lesson revenue without the clipboard. Integrates with the same calendar that runs your tee times.
SEO + AEO + Blog Pipeline
Ongoing content
Blog posts, local-SEO pages, AEO schema, and Dispatch features that compound into organic search traffic over 90 to 180 days.
Tournament Management
First access when it ships
Brackets, live scoring, and registration on a platform built for independent courses.
Dispatch Feature Rotation
Built-in distribution
Your course rotates through The Fairway Dispatch newsletter so our national audience hears your name every month without you writing a word.
How It Works With What You HaveYour stack stays.
Your stack stays.
Your AI layer drops on top.
- GolfNow stays. SmartCourse sits on top of your aggregator, additive from day one.
- Lightspeed, Foreup, Club Prophet, TeeSnap: we sit on top of whatever tee sheet you run.
- Existing website stays. Connect bolt-on installs in about 10 days. Or we ship a new SmartSite in 21 to 35.
- Your POS, your merchant account, your phone number stay exactly where they are.
Keep your tee sheet. Keep your website if you want. Keep GolfNow if you want. Fairway Freddie answers every call you would otherwise miss and captures the golfer's name, number, and what they want. Your staff follows up and books. He brings your lapsed golfers back. Built to work with what you already have.
The OfferOne offer.
One offer.
One price.
- Answers every pro shop phone call 24/7 in one ring with zero hold time
- Captures the golfer's name, number, and what they want. Your staff follows up and books
- Custom website AI chat widget embedded on your course domain
- The Comeback Round, an SMS and email campaign that brings your lapsed golfers back from your own list
- Intelligently routes lesson inquiries to pros and outings to the GM
- Custom calibrated to your course rates, policies, and playing conditions
- Billed separately and in addition to directory marketing packages
- Month to month after install with no long-term contracts
Fairway Freddie
See It Live
Month to month · no long-term contract
Questions operators ask first
- What is Fairway Freddie?
- Fairway Freddie is a pro shop phone agent for golf courses. He answers as your course, captures the golfer's name, number, and what they want, sends the follow-up, and hands the call to a person when it needs one. Your staff follows up and books.
- Does Freddie replace my pro shop staff?
- No. Your desk phone rings first, two or three times, whichever you choose. Freddie only picks up the calls your staff could not reach and the ones that come in after you close, so nobody who would have reached a person today gets Freddie instead.
- Do I have to switch tee sheets or leave GolfNow?
- No. SmartCourse sits on top of Lightspeed, foreUP, Club Prophet, TeeSnap and the tee sheet you already run. GolfNow stays if you want it. Your POS, merchant account and phone number stay where they are.
- Is there a long-term contract?
- No. SmartCourse is month to month. You can cancel with thirty days written notice, and there is no early termination penalty.
- How much does SmartCourse cost?
- Pricing is covered on a short call, after we have heard how your shop runs, so the number reflects your course rather than a generic tier. The terms are month to month either way.
- How can I hear Freddie before I decide?
- Call 1-757-520-8076 and book a tee time against him, the way a golfer would. If you cannot call right now, the two recordings on this page play his pickup and his close.
- What happens to golfers who have not played in a while?
- SmartCourse reaches back out to the lapsed golfers on your own list by text and email, with a reason to come back. Bookings land on your tee sheet at your rates. Only golfers you already have permission to contact are messaged.
Written by James Pemberton, founder of BookMoreTeeTimes.ai. For anything not answered above, see how Freddie works with your tee sheet, or call 1-757-520-8076.
Recover your missed calls.
Win back your lapsed golfers.
Month to month, with no long-term contract. Book a 15-minute call. Walk out knowing exactly what Freddie handles at your course, and what it costs.