For golf course owners and GMs
Fairway Freddie answers every call.
Your pro shop phone rings while your staff is checking in a foursome. It rings again at 9pm with the door locked. Freddie picks up both, captures the golfer, sends the follow-up, and books the appointment before the caller sets the phone down.
A recorded sample of how he picks up. Book the call and we walk your own shop through it.
- Your staff still answers first
- Live in 48 hours
- Month to month
Fairway Freddie
Your pro shop line
On a call
0:00
Example call. Written to show how a missed call gets captured.
- Keep your tee sheet
- Keep your site
- Keep GolfNow
- Cancel anytime
What is Fairway Freddie?
Fairway Freddie answers every pro shop call so your course stops missing golfers. He captures the caller's name, number, and what they want, sends the follow-up, re-engages the golfers and members already in your database, and books appointments. He runs on BookMoreTeeTimes.ai.
He is a pro shop phone agent, which is a narrower job than it sounds and a bigger one than most courses staff for. Calls keep arriving after your shop closes. They reach a voicemail box, and the golfer on the other end books somewhere else rather than trying you again tomorrow.
What Freddie does on a call
Four things, in the order a real call goes.
- 01
Pro shop rings first: Freddie catches the rest
Your counter staff answers first. When the line is busy, staff is on the floor with golfers, or your shop is closed for the night, Freddie picks up on rollover. Every call answered, so the golfer reaches your shop.
- 02
He captures the golfer and books the appointment
Freddie takes the name, the number, and what they want. A lesson, a fitting, or a time with your staff gets booked. Every caller leaves with a next step, and your shop has the details.
- 03
He sends the follow-up
A text lands before the caller puts the phone down: who called, what they asked for, and the next step. Your shop has the same note.
- 04
He hands you the ones that need you
An outing for forty, a complaint, a member who wants the head pro. Freddie takes the details, routes it to the person you named, and texts them while the caller is still warm.
An example call
Two minutes after your shop went dark
This is how a call goes when nobody is at the counter. The golfer's details, then the follow-up.
Tuesday, 9:12pm
Your shop closed at 7
9:12pm
Caller
Hi... I was hoping to get out Saturday morning. Anything around eight?
9:12pm
Freddie
Good evening, and thanks for calling. I will take Saturday morning down for the shop. How many players, and what name should I put on the request?
9:13pm
Caller
Four of us. Dave Whitman.
9:13pm
Freddie
Four players, Saturday morning, under Dave Whitman. What is the best mobile number for the follow-up?
9:14pm
Caller
757 555 0148.
9:14pm
Freddie
I have it, Dave. Four players, Saturday morning, and a text on the way to this number. The shop has your request and will confirm the time with you.
Dave's request is with your shop, and the follow-up text is already on his phone.
Confirmation sentWritten to show the mechanics. Book a 15 minute call and we walk your own shop through it.
How Freddie talks
He answers as your course, with your greeting and your name for the place. He speaks the way a good counter pro speaks... short answers, the rate up front, no script cadence, and he waits when the caller is thinking instead of talking over them.
When a caller says something he was not built for, he says so and moves the call to a person rather than guessing at your policy. That single rule is the difference between a phone agent your staff trusts and one they quietly route around.
You hear him before a golfer does. During install you listen to him work through your own scenarios, and anything that sounds off gets changed before he answers a live line.
Recorded samples. Sound on.
What Freddie knows about your course
Everything your counter staff knows, written down once during install and kept current from your dashboard.
- Your rates, by day, by season, by twilight window
- Your cart policy, walking policy, and dress code
- Which holes are on temporary greens this week
- Your aeration dates and what they mean for the rate
- Lesson rates and which pro teaches which day
- Membership tiers and what each one includes
- Your outing minimums and food and beverage packages
- When the kitchen closes and what the turn serves
Change a rate in the morning and he quotes the new one that afternoon. Punch the greens and he tells callers before they drive out, which is the call you would rather he take than you.
Autonomous Facility Operations
Meet Freddie's supporting staff
Freddie runs your front desk and pro shop rollover. When callers need hiring, on-course operations, or a large outing, the rest of the desk takes it from there.
Marshal Mike
Course Operations
Coordinates large outings, tournament setups, pace-of-play alerts, frost delays, and Demo Days. Keeps golfers informed before they even hit the first tee.
Handles: Outings • Frost Delays • Tournaments
Screener Sarah
Candidate Intake
Automates phone screening for seasonal pro shop attendants, cart staff, and maintenance roles. Conducts initial intake and books qualified candidates with your GM.
Handles: Seasonal Hiring • Intake Interviews • Staff Prep
Scout Sam
Talent & Outreach
Proactive sourcing for high-demand facility talent and operator benchmark surveys. Ensures your roster stays full before seasonal rush periods hit.
Handles: Talent Sourcing • Outreach • Benchmarks
Live in 48 hours
Day one
You hand over what you know
One call covers your rates, policies, and who gets which kind of message.
Day two
You listen and correct
He runs your scenarios back to you. You change the greeting, the phrasing, the routing, whatever sounds like somebody else's course.
Day three
He takes the line
After hours first if you want to start there, then the overflow your counter cannot reach, then all of it. You set the pace.
What Freddie works with
We bolt on. You do not need to replace anything. Freddie is built to sit directly on top of your existing stack.
Your tee sheet
You keep the system you run today. Freddie works the phone beside it. The install covers your rates and your policies, so what he tells a caller matches what your counter tells them in person.
Your phone line
Keep your number. Your pro shop phone rings 2 to 3 times inside the clubhouse first. Freddie sits behind it and catches rollover calls when lines are tied up, during busy check-in rushes, or after hours. Zero missed calls, zero equipment changes.
Your marketplaces
Keep GolfNow. Keep whatever else fills your off-peak. Freddie works the calls coming to you directly, which are the rounds you keep the full rate on.
Your website
The same agent answers chat on your site in the same voice, with the same rates, so a golfer gets one answer wherever they ask.
Call handling and your data
Recordings and transcripts belong to your course and sit in your dashboard, where you can read any call Freddie took and see what he captured from it. Golfer contact details captured on a call go onto your list.
Text confirmations go out under consent language you approve during install, so your messaging stays inside the rules your carrier and your state expect. Emergencies and complaints route to a named human on your staff within the same call.
Month to month. Cancel and your tee sheet, your number, and your golfer list stay exactly where they were, because they were always yours.
Questions operators ask
What is Fairway Freddie?
Fairway Freddie answers every pro shop call so your course stops missing golfers. He captures the caller's name, number, and what they want, sends the follow-up, re-engages the golfers and members already in your database, and books appointments. He runs on BookMoreTeeTimes.ai.
Does the phone ring inside our pro shop first?
Yes. Your pro shop phone rings 2 to 3 times at the counter first so your team always has first priority to greet golfers. Freddie only steps in on rollover when your lines are busy, staff is assisting in-person guests, or the shop has closed. You can also configure him to answer immediately 24/7 or after-hours only.
How does Fairway Freddie answer pro shop phones?
Freddie catches calls on rollover or after hours. He greets the caller as your course, takes down what they want, and sends the follow-up. Calls that need a person go to the staff member you name.
Does Fairway Freddie replace my tee sheet?
You keep the tee sheet you run today. You keep your website. You keep GolfNow. Freddie works the phone beside them: the calls your shop misses, the follow-ups, and the appointments.
How does Freddie introduce himself on a call?
Freddie introduces himself by name and answers as your course. Anyone who wants a person gets routed to one. He is built to sound like the best person on your counter on a good day.
How long does setup take?
Freddie is live in 48 hours. The install covers your rates, policies, booking windows, staff routing, and greeting. You listen to him take calls before he answers a real one, and you change anything that does not sound like your course.
What does Fairway Freddie cost?
One install fee, then one monthly, month to month. We quote it on a 15 minute call once we have seen how your pro shop takes calls, because the install is set to your rates, policies, and routing.
What happens to the recordings and the caller data?
Call recordings and transcripts belong to your course and sit in your dashboard. Golfer contact details captured on a call go to your list, not to a marketplace. Freddie sends text confirmations under consent language you approve during install.
Live Pro Shop Revenue ScoreboardSee Freddie pay for himself
See Freddie pay for himself
before you spend a dollar.
Dial in your course numbers. See how many missed tee times are slipping away right now, and what capturing them puts in your bank.
Live Pro Shop Math
Tune the numbers for your course
Adjust the sliders below to see how much revenue your pro shop phone leaves on the table each month without 24/7 coverage.
Saturday rushes, weather changes, after-hours
15 calls0 / wk15 (starting point)60 / wk
Callers who would book if an agent picked up
40%0%40% (starting point)100%
Green fee, cart, pro shop merchandise, and food
$85$25$85 (starting point)$300 (Resort)
These are starting points, not benchmarks. Move them to your course. For scale, the National Golf Foundation put the average peak 18 hole green fee at a non resort public course at about $41 in 2025, before cart, food and shop.
Recaptured Revenue
Per MonthFairway Freddie Recaptures
$2,208/ mo
Back onto your tee sheet and pro shop register.
Annual Added Revenue:+$26,496 / year
That is revenue already walking past your pro shop. Book a call and we will show you what it takes to catch it.
The Operator MathHow Freddie compares to
How Freddie compares to
traditional course staffing.
The real trade-offs course owners weigh when answering pro shop calls and managing online bookings.
| Capability / Factor | Extra Pro Shop Staff | Standard Call Center | Fairway FreddieAll-in-One |
|---|---|---|---|
| Annual Investment | $31200 to $41600 per yearModeled: one full-time hire, 2080 hours at $15 to $20 an hour, before taxes and benefits | A monthly planPlus per-minute overages | One flat monthlyZero overage fees, quoted on your demo call |
| Answering the Phone | When someone is free Calls ring out while staff check golfers in | Answered By operators who do not know golf | Every Rollover Call Answered Never busy, never on hold |
| Course Website AI Chat Widget | None | Phone only | Installed on your site Answers web visitors 24/7 |
| Automated Golfer Booking | Yes (during open hours) When staff is at the counter | No (takes messages) Staff must call golfer back | 24/7 Automated Booking Captures player, locks slot, texts SMS receipt |
| Nights, Weekends & Rain Delays | Overtime required | Answers, cannot book | Full 24/7/365 Coverage Books evening and early morning calls |
| Lapsed Golfer Database Reactivation | Rarely executed | Not offered | Turnkey Included Reactivates past 6 to 12 month players |
See it on your own shop.
Book a 15 minute call. You leave knowing how Freddie fits your pro shop, your follow-ups, and the golfers already in your database.
One install, then month to month. See everything that runs on top of it