- Keep your tee sheet
- Keep your site
- Keep GolfNow
- Cancel anytime
Fairway Freddie · Flagship OfferMonth to Month After Install
Revenue Recovery.
$3000 to install. $1000 a month.
Fairway Freddie answers the pro shop calls your staff is too busy to take, follows up with every caller, and invites the golfers already in your database back to your course. Database reactivation is included in the install. Month to month after that.
One-Time Setup$3000
Flat Monthly$1000/mo
Turnkey Launch48 Hours
Off-SeasonWinter Freeze
Complete Clubhouse PackageAll 3 Revenue Channels Included
No Contract24/7 Pro Shop Phone LineIncluded
Rings your counter 2 to 3 times first. Catches every rollover and after-hours call.
Course Website ChatIncluded
One-line snippet for your site. Quotes your rates and captures golfer details.
Database ReactivationIn Install
Re-engages past golfers from 6 to 12 months ago. Your staff follows up and books.
15-Minute Operator Strategy CallWalk your shop through the math with James Pemberton.
For Your Pro Shop · Pro Shop Phone & Web Concierge
Three unified channels.
One predictable flat price.
When you install Fairway Freddie, he answers the phone, the website chat, and the golfers already on your list.
Channel 1 · Rollover Line
24/7 Pro Shop Phone Agent
Picks up when your counter is busy, on ring two or three as you choose, and after hours. He captures the golfer, quotes your rates, and sends the follow-up.
- Zero busy signals or missed rounds
- Natural human voice tone and golf fluency
- Custom staff transfer rules
Channel 2 · Web Concierge
Website Add-On Included
Course Website Chat
Installs on your existing website with a one line snippet. Answers questions about green fees, dress code, and outings, and captures the golfer for the follow-up.
- Works on WordPress, Squarespace, Wix & custom
- Matches your course colors and branding
- Captures golfer phone & email leads
Channel 3 · Winback Campaign
Lapsed Golfer Reactivation
Re-engages golfers in your records who have not played in 6 to 12 months. Sends the invite and answers replies. Your staff follows up and books.
- Included in your one-time install
- Starts the week your install goes live
- Runs again at the start of each season
A sample of the call
See how a missed call gets captured
Select Call Scenario:
Simulated Call: Saturday Morning RequestWritten to show the mechanics
FreddieGood evening, and thanks for calling. I will take Saturday morning down for the shop. How many players, and what name should I put on the request?
GolferFour of us. Dave Whitman.
FreddieFour players, Saturday morning, under Dave Whitman. What is the best mobile number for the follow-up?
Golfer757 555 0148.
FreddieI have it, Dave. Four players, Saturday morning, and a text on the way to this number. The shop has your request and will confirm the time with you.
Your counter rings first. Freddie catches the rollover, captures the golfer, and sends the follow-up.
Smart Rollover ProtectionPro Shop Rings 2-3x First
Your counter staff answers first. Freddie catches the rollover.
Your phone rings inside the pro shop first. If staff is busy checking in players, on another line, or closed for the night, Freddie answers seamlessly.
Ask him:
- 1."What are your rates for a foursome this Saturday?"
- 2."Do you have anything open tomorrow around 8:30 AM?"
- 3."Can I talk to someone about a 30-player company outing?"
Lessons and the front deskFill your pros' lesson calendars.
Fill your pros' lesson calendars.
Every caller leaves with a next step.
Freddie captures the golfer's name, number, and what they want. Your staff follows up and books. A lesson, a fitting, or a time with your staff gets a name, a number, and a follow-up.
Instructor Revenue
More Lessons Booked for Your Teaching Staff
When golfers call or chat about swing lessons, junior clinics, or club fittings, Freddie captures their goals and schedule. The pro you name follows up and books. The follow-up text goes to that pro while the caller is still on the line.
Instant SMS lead delivery directly to the instructor's phone
Captures golfer handicap, goals, and preferred days upfront
Retains top teaching pros by keeping their books consistently full
Zero phone tag between golfers and your teaching professionals.
5-Star Golfer Experience
Protect Your Reputation & Member Satisfaction
Your counter staff answers first and stays with the golfer at the desk. When the line is busy, staff is on the floor, or the shop is closed, Freddie picks up, takes what the caller wants, and sends the follow-up.
Your staff answers first. Freddie catches the rollover.
The follow-up text carries who called, what they asked for, and the next step.
Pro shop desk gives 100% undivided attention to in-person golfers
Eliminates missed-call frustration and elevates your clubhouse hospitality.
Intelligent Call & Lead SwitchboardRoute every type of call or lead
Route every type of call or lead
that comes into your course.
Freddie sorts every call and website inquiry and sends it to the person you named, while the caller is still warm.
Daily Play Requests
Request Captured"Do you have a Saturday morning for 4 players? What are your twilight rates?"
Freddie's Action
Answers the rollover, quotes your rates, takes the name and number, and sends the follow-up. Your shop confirms the time.
Dispatched To
Your pro shop, with the request and the follow-up
PGA Lessons & Clinics
Direct to Instructor"I need to fix my slice. Do your teaching pros have lesson openings this week?"
Freddie's Action
Captures goals and schedule. The pro you name follows up and books.
Dispatched To
Head Pro & Teaching Staff Mobile (via SMS / GHL App)
Corporate Outings & Tournaments
High-Ticket Lead"We are planning a 28-player company tournament next month with lunch."
Freddie's Action
Collects group size, target dates, format, and catering requirements into an event brief.
Dispatched To
General Manager & Tournament Director
Weddings, Banquets & Events
Immediate Dispatch"Can we rent the clubhouse ballroom or patio for a private dinner party?"
Freddie's Action
Captures guest count, date window, and contact info, then dispatches notification.
Dispatched To
Event Coordinator & F&B Director
Urgent Desk & Member Needs
Warm Transfer"I left my rangefinder on cart #14. Can I speak to someone in the shop right now?"
Freddie's Action
Executes warm transfer to the desk, or texts priority callback note if line is busy.
Dispatched To
Live Pro Shop Staff Desk Transfer
Customized to Your Course During Onboarding: You define the exact routing rules on our 45-minute install call. Choose which team member gets texted for lessons, outings, banquets, and emergency transfers.
Fairway Freddie ConciergeMonth to Month
$3000to install
$1000a month
Month to month after installQuoted on a 15 minute call for your shop
Pro Shop Phone LineIncluded
Course Website Chat WidgetIncluded
Database Reactivation CampaignIncluded in install
Contract TermMonth to Month
Cancel with 30 days notice. Pause billing for the winter off-season. You keep what you run today, and you keep your phone provider.
Turnkey Scope of WorkWhat Freddie
What Freddie
delivers to your pro shop.
He answers every pro shop call your counter misses, captures the golfer's name, number, and what they want, sends the follow-up, and re-engages your database. Your staff follows up and books.
Answers every pro shop call on rollover, and after hours when you want him to
Captures the golfer's name, number, and what they want
Sends the follow-up before the caller puts the phone down
Re-engages the golfers and members already in your database
Your staff follows up and books: a lesson, a fitting, or time with your staff
Hands an outing or a complaint to the person you name
Website chat in the same voice, with the same rates
Month to month after install
Board-Approved, Zero-Risk TermsZero multi-year contracts. 30-day notice. Winter freeze available.
The Operator MathHow Freddie compares to
How Freddie compares to
traditional course staffing.
The real trade-offs course owners weigh when answering pro shop calls and managing online bookings.
| Capability / Factor | Extra Pro Shop Staff | Standard Call Center | Fairway FreddieAll-in-One |
|---|---|---|---|
| Annual Investment | $31200 to $41600 per yearModeled: one full-time hire, 2080 hours at $15 to $20 an hour, before taxes and benefits | A monthly planPlus per-minute overages | One flat monthlyZero overage fees, quoted on your demo call |
| Answering the Phone | When someone is free Calls ring out while staff check golfers in | Answered By operators who do not know golf | Every Rollover Call Answered Never busy, never on hold |
| Course Website AI Chat Widget | None | Phone only | Installed on your site Answers web visitors 24/7 |
| The Golfer's Request | Yes (during open hours) When staff is at the counter | No (takes messages) Staff must call golfer back | Answers and captures the golfer's details Your staff follows up and books |
| Nights, Weekends & Rain Delays | Overtime required | Answers, cannot book | Full 24/7/365 Coverage Answers evening and early morning calls and captures the golfer's details. Your staff follows up and books. |
| Lapsed Golfer Database Reactivation | Rarely executed | Not offered | Turnkey Included Reactivates past 6 to 12 month players |
Bolt-On ArchitectureWe bolt on.
We bolt on.
You keep what you already run.
Freddie answers the calls your shop misses. You keep your phone line, your website, and GolfNow. He works the phone beside them.
Zero Software Rip-Out
Keep what you run today
Freddie works the phone beside the system you already use. The install covers your rates and your policies, so what he tells a caller matches your counter.
Rings Counter First
Keep your phone line
Keep your number. Your pro shop phone rings 2 to 3 times first. Freddie catches rollover when the line is busy, during check-in, or after hours.
1-Line Web Snippet
Keep your website
The same answers go on your site chat, with your rates. The snippet works on WordPress, Squarespace, Wix, or a custom site.
Protect Direct Rate
Keep GolfNow
Keep whatever fills your off-peak. Freddie works the calls that come to you directly, which are the rounds you keep the full rate on.
Zero New Hardware Required1-Click Line ForwardingLightweight Web Embed SnippetStaff Keeps Current Daily Workflow
Live In 48 Hours
How the 48-hour install works.
We handle all technical configuration so your pro shop staff can focus on running the course.
Step 01 · Day 1
1. The 45-Minute Onboarding Call
We collect your rates, hours, policies, dress code, and who gets which call. You tell us how you want calls handled and when to hand off to staff.
Step 02 · Day 1-2
2. Greeting, Rates & Website Chat
We set Freddie to your greeting, your rates, and your policies, deliver your website chat snippet, and run calls with your staff. You hear him before a golfer does.
Step 03 · Hour 48
3. Forward Line & Launch Reactivation
Forward your pro shop number when you are ready. The website widget goes live, and your lapsed golfer reactivation campaign launches the same week.
Barter Audit Tool
Trading rounds for software today?
The GolfNow barter calculator puts that trade in dollars before your call.
Straight Answers
Frequently Asked Questions
Everything operators want to know before scheduling an install call.
Fairway Freddie is $3000 to install and $1000 a month, month to month. The database reactivation campaign is included in the install. There is no long-term contract.
See it on your own shop
Book a 15 minute call. You leave knowing how Freddie fits your calls, your follow-ups, and the golfers already in your database.