Turnkey AI Concierge for Golf Operations
Your 24/7 Pro Shop Phone Agent
+ Website AI Chat Concierge.
Every pro shop call answered on the first ring. Every website visitor guided into a booked tee time. $3000 to install. $1000 a month. No tiers, no contracts, no per-booking cuts.
100%Call Answer Rate
< 1 SecondResponse Latency
Web + PhoneBoth Channels Included
48 HoursWhite-Glove Setup
No sales reps. Test Freddie right now on your phone to hear him answer on ring one.
- Keep your tee sheet
- Keep your site
- Keep GolfNow
- Cancel anytime
Course Discovery & Direct BookingsDirectory Marketing Plans.
Directory Marketing Plans.
Zero commission per round.
Eliminate third-party booking fees and connect directly with local golfers. Choose standard complimentary discovery, permanent lifetime verification, or pinned growth partnership.
Tier 1Included at No Cost
Standard Listing
Essential public presence in our nationwide directory for every verified public, semi-private, and resort course.
$0at no cost
- National directory profile with address, phone, and coordinates
- Golfer star ratings and verified community reviews
- Appears in city and state directory index
- Basic scorecard hole and par listing
Most Popular Lifetime Value
Tier 2One-Time Payment
Verified Partner
Official verified gold seal, direct booking link straight to your tee sheet, custom photo gallery, and lifetime ownership.
$297one-time lifetime
- Official Clubhouse Verified gold seal and permanent registry certification
- Direct 'Book Online' link straight to your tee sheet (0% middleman fees)
- Custom 12-photo gallery and video showcase
- Interactive digital scorecard and hole yardages
- High-authority dofollow backlink to your course website
- 3 active job postings on BMTT Golf Careers
- Self-service dashboard to update hours, rates, and amenities
- Lifetime ownership with zero recurring monthly fee
Maximum Local Reach
Tier 3Monthly Growth
Premium Partner
Top 3 pinned directory search placement in your city and state, golfer cancellation waitlist capture, and monthly newsletter reach.
$199per month
- Top 3 Pinned Placement in your city, region, and state directory searches
- Direct 'Book Online' priority CTA straight to your tee sheet
- Golfer cancellation waitlist and SMS alert lead capture
- PGA Teaching Pros showcase and lesson booking forms
- Unlimited featured job postings on BMTT Golf Careers
- Monthly spotlight feature in The 19th Hole Newsletter to local golfers
- Monthly operator traffic, booking clicks, and lead intelligence report
- Includes all Verified Partner features and dofollow backlink
Two Independent Platforms: Directory Marketing vs. Pro Shop Voice AI
Directory plans handle your public golf discovery, top search rankings, and direct zero-commission booking clicks from web golfers. Fairway Freddie is our standalone pro shop voice AI operations product that answers your physical pro shop phone 24/7 in one ring. Courses can use either platform independently or deploy both together.
Standalone Operations Product · Separate from Directory Plans
Pro Shop Phone & Web Concierge
Three unified channels.
One predictable flat price.
When you install Fairway Freddie, you deploy an omnichannel AI front desk that handles phone callers, website visitors, and lapsed golfers simultaneously.
Channel 1
24/7 Pro Shop Phone Agent
Answers your pro shop number within 1 ring, 24 hours a day, 7 days a week. Books rounds straight into your tee sheet, quotes rates, explains weather policies, and texts instant SMS confirmations.
- Zero busy signals or missed rounds
- Natural human voice tone and golf fluency
- Custom staff transfer rules
Website Add-On Included
Channel 2
Course Website AI Chat Widget
Installs on your existing website with a 1-line embed. Answers visitor questions about green fees, dress code, and corporate outings, guiding golfers into booked tee times right from your site.
- Works on WordPress, Squarespace, Wix & custom
- Matches your course colors and branding
- Captures golfer phone & email leads
Channel 3
Lapsed Golfer Reactivation
Re-engages golfers in your records who have not played in 6 to 12 months. Sends targeted SMS and email invites, answers golfer questions, and books them right back onto your tee sheet.
- Included in your one-time install
- Generates immediate revenue in week one
- Runs again at the start of each season
Interactive Omnichannel Simulator
Experience Freddie Live in Action
Select Call Scenario:
Test From Your Own Mobile Phone
Dial our live Freddie demonstration line right now to hear how clean, fast, and natural his voice sounds.
Call Live Demo: 1-757-520-8076Simulated Call: Saturday Foursome BookingPro Shop Line • Direct Tee Sheet Sync
FreddieThanks for calling the pro shop! This is Freddie. How can I get you out on the course today?
GolferHey Freddie, do you have anything open this Saturday morning for a foursome around 8:30 or 9:00 AM?
FreddieLooking at the tee sheet right now. I have an 8:44 AM and a 9:16 AM available for four players. Both include cart and range balls. Which time fits your group best?
GolferLet us take the 8:44 AM.
FreddieYou got it! 8:44 AM for 4 players this Saturday. I just sent the confirmation text to this number. See you on the 1st tee!
Freddie answers within 1 ring and automatically texts booking receipts.Install on Your Line
Beyond Tee TimesFill your pros' lesson calendars.
Fill your pros' lesson calendars.
Delight every golfer who calls.
Fairway Freddie doesn't just fill empty tee times. He drives high-margin lesson revenue to your teaching staff and eliminates the #1 frustration of calling a golf course.
Instructor Revenue
More Lessons Booked for Your Teaching Staff
When golfers call or chat asking about swing lessons, junior clinics, or club fittings, traditional staff usually hand out a card or say "call back next week." The lead disappears. Freddie qualifies the golfer on the spot, captures their skill level and schedule, and routes lesson bookings straight to your Head Pro or assistant instructors.
Instant SMS lead delivery directly to the instructor's phone
Captures golfer handicap, goals, and preferred days upfront
Retains top teaching pros by keeping their books consistently full
Zero phone tag between golfers and your teaching professionals.
5-Star Golfer Experience
Protect Your Reputation & Member Satisfaction
The number one complaint in golf course Google reviews is: "Called 5 times, nobody answered the phone." Golfers and members hate being ignored or put on hold while pro shop staff ring up food, shirts, and carts. Freddie solves this instantly by giving every caller personal, first-ring hospitality.
Zero hold music: First-ring pickup on every inbound inquiry
Instant SMS receipts with booking details, directions, and weather notes
Pro shop desk gives 100% undivided attention to in-person golfers
Eliminates missed-call frustration and elevates your clubhouse hospitality.
Intelligent Call & Lead SwitchboardRoute every type of call or lead
Route every type of call or lead
that comes into your course.
A golf course is more than tee times. Freddie acts as your club switchboard, categorizing every phone call and website inquiry and dispatching it to the right team member instantly.
Tee Times & Daily Play
100% Automated"Do you have an 8:30 AM Saturday for 4 players? What are your twilight rates?"
Freddie's Action
Answers in 1 ring, quotes rates, books the round, and texts instant SMS receipt.
Dispatched To
Auto-Booked into Tee Sheet & Golfer Phone
PGA Lessons & Clinics
Direct to Instructor"I need to fix my slice. Do your teaching pros have lesson openings this week?"
Freddie's Action
Qualifies golfer handicap, goals, and schedule, then locks the request.
Dispatched To
Head Pro & Teaching Staff Mobile (via SMS / GHL App)
Corporate Outings & Tournaments
High-Ticket Lead"We are planning a 28-player company tournament next month with lunch."
Freddie's Action
Collects group size, target dates, format, and catering requirements into an event brief.
Dispatched To
General Manager & Tournament Director
Weddings, Banquets & Events
Immediate Dispatch"Can we rent the clubhouse ballroom or patio for a private dinner party?"
Freddie's Action
Captures guest count, date window, and contact info, then dispatches notification.
Dispatched To
Event Coordinator & F&B Director
Urgent Desk & Member Needs
Warm Transfer"I left my rangefinder on cart #14. Can I speak to someone in the shop right now?"
Freddie's Action
Executes warm transfer to the desk, or texts priority callback note if line is busy.
Dispatched To
Live Pro Shop Staff Desk Transfer
Customized to Your Course During Onboarding: You define the exact routing rules on our 45-minute install call. Choose which team member gets texted for lessons, outings, banquets, and emergency transfers.
Fairway Freddie ConciergeStandalone Voice AI
$3000one-time install
$1000per month
Separate operations system · in addition to directory plans
Pro Shop Phone LineIncluded
Course Website Chat WidgetIncluded
Database Reactivation SprintIncluded
Contract TermMonth to Month
Cancel with 30 days notice. Pause billing for the winter off-season. Keep your existing tee sheet and phone provider.
What $3000 and $1000 a month
delivers to your pro shop.
A dedicated pro shop phone agent and on-site website chat assistant that answers every golfer on the first ring, books the round, and brings lapsed players back to your tee sheet.
Answers every pro shop phone call 24/7 in one ring with zero hold time
Books tee times by voice directly into your existing tee sheet
Custom website AI chat widget embedded on your course domain
Lapsed golfer database reactivation campaign via SMS and email
Intelligently routes lesson inquiries to pros and outings to the GM
Custom calibrated to your course rates, policies, and playing conditions
Billed separately and in addition to directory marketing packages
Month to month after install with no long-term contracts
Board-Approved, Zero-Risk TermsZero multi-year contracts. 30-day notice. Winter freeze available.
The Operator MathHow Freddie compares to
How Freddie compares to
traditional course staffing.
The real trade-offs course owners weigh when answering pro shop calls and managing online bookings.
| Capability / Factor | Extra Pro Shop Staff | Standard Call Center | Fairway FreddieAll-in-One |
|---|---|---|---|
| Annual Investment | $35000 to $48000 per yearWages, taxes, benefits | $6000 to $10000 per yearPlus per-minute overages | $12000 per year ($1000/mo)Flat rate, zero overage fees |
| Call Answer Rate | ~60% to 70% Calls drop while ringing up golfers | 95%+ Generic non-golf operators | 100% on the First Ring Never busy, never on hold |
| Course Website AI Chat Widget | None | Phone only | Installed on your site Answers web visitors 24/7 |
| Automated Golfer Booking | Yes (during open hours) When staff is at the counter | No (takes messages) Staff must call golfer back | 24/7 Automated Booking Captures player, locks slot, texts SMS receipt |
| Nights, Weekends & Rain Delays | Overtime required | Answers, cannot book | Full 24/7/365 Coverage Books evening and early morning calls |
| Lapsed Golfer Database Reactivation | Rarely executed | Not offered | Turnkey Included Reactivates past 6 to 12 month players |
Software IndependenceZero software migrations.
Zero software migrations.
Keep what you already run.
Fairway Freddie adds the AI layer on top of your existing operation so your team never misses a call or website booking, without changing your tech stack.
Keep Your Tee Sheet
Freddie works alongside whatever booking engine or tee sheet you use today. No database migrations, no staff retraining, and no forced platform switches.
Keep Your Phone Provider
No new phone lines, desk hardware, or carrier contracts. Simply forward your pro shop line when lines are busy, during morning check-in rush, or after hours.
Keep Your Website
Our AI chat widget embeds with a clean 1-line script snippet. Compatible with WordPress, Squarespace, Wix, or custom websites in 5 minutes.
Keep Your Marketplaces
If you list inventory on GolfNow or another third-party marketplace, keep it. Freddie protects your direct booking channels and captures rounds directly for you.
Zero New Hardware Required1-Click Line ForwardingLightweight Web Embed SnippetStaff Keeps Current Daily Workflow
Live Pro Shop Revenue ScoreboardSee Freddie pay for himself
See Freddie pay for himself
before you spend a dollar.
Dial in your course numbers. See how many missed tee times are slipping away right now, and what capturing them puts in your bank.
Live Pro Shop Math
Tune the numbers for your course
Adjust the sliders below to see how much revenue your pro shop phone leaves on the table each month without 24/7 coverage.
Saturday rushes, weather changes, after-hours
15 calls0 / wk15 (Industry Avg)60 / wk
Callers who would book if an agent picked up
40%0%40% (Typical)100%
Green fee, cart, pro shop merchandise, and food
$85$25$85 (Mid-tier Public)$300 (Resort)
Recaptured Revenue
2.2x ROIFairway Freddie Recaptures
$2,208/ mo
Back onto your tee sheet and pro shop register.
Annual Added Revenue:+$26,496 / year
Freddie Monthly Fee:$1000 / mo flat
Net Added Cashflow:+$1,208 / mo profit
Breaks even on just 7 rescued calls per week. Every call after that is pure profit.
Live In 48 Hours
How the 48-hour install works.
We handle all technical configuration so your pro shop staff can focus on running the course.
1. The 45-Minute Onboarding Call
We collect your rates, hours, policies, dress code, and tee sheet access. You tell us how you want calls handled and when to hand off to staff.
2. Voice Setup & Website Widget
We build Freddie's custom voice agent, deliver your website chat snippet, and run test calls with your staff. You hear him before a golfer does.
3. Forward Line & Launch Reactivation
Forward your pro shop number when you are ready. The website widget goes live, and your lapsed golfer reactivation campaign launches the same week.
Targeted Modular Add-OnsAdd extra horsepower
Add extra horsepower
whenever your course needs it.
Flexible, on-demand modules for recruitment, golfer marketing blasts, and past player reactivation without ongoing commitments.
Staffing & Hiring
BMTT Golf Careers Job Boost
Priority top placement on the BMTT Golf Job Board and inclusion in our weekly golf industry careers newsletter.
$49per 30-day post
Direct Golfer Reach
The 19th Hole Dedicated Email Spotlight
Dedicated email spotlight delivered directly to thousands of active, booking-ready golfers in your regional market.
$199per dedicated send
Turnkey Campaign
The Opening Round Database Reactivation
Turnkey SMS and email campaign targeting past golfers in your records who have not booked in 6 to 12 months. Fills open tee times without voice AI phone installation.
$499one-time campaign
Straight Answers
Frequently Asked Questions
Everything operators want to know before scheduling an install call.
No. The directory plans (Standard, $297 One-Time Verified, and $199 a month Premium) handle your public discovery, search ranking, direct booking links, and local golfer reach. Fairway Freddie is our standalone voice AI pro shop operations product ($3000 install + $1000 a month) that answers your pro shop phones and books tee times over the phone. Courses can use the directory, Freddie, or both.
Ready To Reclaim Your Tee Sheet?
Keep your tee sheet. Keep your website if you want. Keep GolfNow if you want. Fairway Freddie answers every call you would otherwise miss, books the tee time, and brings your lapsed golfers back. Built to work with what you already have.