Step 1... Name the goal
Write one sentence that says what the day is for. A charity tournament exists to raise money, so sponsors, contests and mulligan sales matter. A company day exists to build relationships, so pairings, pace and the meal matter more than the leaderboard.
Every later choice, from the format to the budget, gets easier once that sentence is written.
Step 2... Set the date and the field size
Pick two or three dates and an honest estimate of players. Courses plan their calendars well ahead and weekend dates go first, so the earlier you ask, the more choice you have. Weekday dates are often easier to secure and gentler on the budget.
Your field size decides the start. A few groups can go off on tee times. A field that fills most of the course usually runs as a shotgun start, which closes the course to other play for your block.
Step 3... Choose the format
Mixed abilities call for a scramble. Every player contributes, a poor shot costs the team nothing, and the round moves quickly. A competitive field may prefer a best-ball format or individual stroke play with handicaps.
Add contests on single holes for a fun layer everyone can win: closest to the pin on a par three, longest drive on a wide par five, and a hole-in-one prize if a sponsor wants one. Hole-in-one prizes are often covered by an insurance policy bought for the event, so price one before you announce the prize.
Step 4... Build the budget
Ask each course for a written per-player package price and what it includes. Then add what sits outside it. The lines below cover most events.
- Green fee and cart, usually quoted together as the per-player package.
- Range balls and any practice time before the start.
- Food and beverage, and any minimum spend the course requires.
- Prizes, trophies and contest awards.
- Signage for sponsors, carts and contest holes.
- Player gifts, if you give them.
- Hole-in-one insurance, if you offer that prize.
Step 5... Line up sponsors
Sponsors turn a charity tournament from break-even into a fundraiser, and they help a company day cover its costs. Offer a few clear levels so a sponsor can say yes quickly.
- Hole sponsors, with a sign on the tee box.
- Contest sponsors for closest to the pin and longest drive.
- Cart, lunch or beverage sponsors.
- A title sponsor whose name leads the event.
Step 6... Open registration
Collect everything you need in one form: each player's name, email, team or pairing request, handicap or a simple skill level, meal choice and any accessibility needs. Set a registration deadline a little ahead of the date the course needs your final count.
Send a short confirmation with the date, the arrival time, the format and the dress code. Send a reminder in the final week with the same details and the rules sheet.
Step 7... Run the day
Arrive before your players. Set up one check-in table with the player list, the pairings, the starting holes and anything you are selling, such as mulligans or raffle tickets.
- Put a rules sheet, a scorecard and a cart sign with the starting hole on every cart.
- Give a short welcome, thank the sponsors and explain the format before players head out.
- Name one rules official, with a phone number on the rules sheet.
- Collect scorecards at one table and post results before the meal ends.
Step 8... Follow up while the day is fresh
Thank your players and sponsors within a few days. Share the results, the photos and, for a charity tournament, what the day raised for the cause.
Then hold next year's date with the course. The organizers who come back to the same course, same week, every year are the ones who get the date they want.
Questions organizers ask
- How far ahead should I plan a golf outing?
- As early as you can. Courses fill their event calendars well ahead, and weekend dates go first, so contact courses as soon as you have two or three dates in mind.
- How much does a golf outing cost?
- It depends on the course, the day and what you include. Ask each course for a written per-player package price, then add food and beverage, prizes, signage and any insurance. That total, divided by your field, is your real cost per player.
- What is the best format for a golf outing with mixed skill levels?
- A scramble. Every player contributes, a poor shot costs the team nothing, and the round moves quickly.
- How do charity golf tournaments raise money?
- Through player entry fees above cost, hole and title sponsorships, contests, mulligan sales, raffles and auctions.
- What should I ask a golf course before booking an outing?
- Ask about date availability, shotgun starts, the per-player package, any food and beverage minimum, cart availability, the weather policy, and who prepares cart signs and scorecards.
Written by James Pemberton, founder of BookMoreTeeTimes.ai.
