AI Voice & Operating Layer for Golf Courses
Every pro shop call answered.
Every tee time booked.
Fairway Freddie answers your pro shop phone on the first ring, books rounds straight onto your tee sheet, and texts golfers confirmation before they hang up. Sits on top of your existing software with zero rip-and-replace.
$3000 install ... $1000 a month ... month to month
Live Pro Shop Line • Active 24/7
STATION 01Dial right now and ask for a tee time:
1-757-520-8076Freddie answers as a live course. Test his knowledge, accents, or weather.
Can't call right now? Hear him immediately:
Recorded samples. Sound on.
He answers as your course, in your voice
He takes the booking and writes it to your tee sheet
He hands the call to a person when it needs one
Zero hold times for callers100% of green fees stay yours
- Keep your tee sheet
- Keep your site
- Keep GolfNow
- Cancel anytime
The ProblemYour course already has demand.
Your course already has demand.
You are losing it to hold music.
After hours
Booking calls keep coming once your shop goes dark.
Goes toA voicemail box
Voicemail
The golfer who could not reach you still wanted to play.
Goes toThe course that picked up
Silence
A golfer who drifted away from your course rarely hears from it again.
Goes toA player you already paid to win
Six tabs
Tee sheet, POS, email, texts, reviews, socials. Running the day means logging into all of them.
Goes toYour counter staff's attention
Live Pro Shop ScoreboardCalculate your missed call revenue
Calculate your missed call revenue
before you spend a dollar.
Dial in your course numbers. See how many missed tee times are slipping away right now, and what capturing them puts in your bank.
Live Pro Shop Math
Tune the numbers for your course
Adjust the sliders below to see how much revenue your pro shop phone leaves on the table each month without 24/7 coverage.
Saturday rushes, weather changes, after-hours
15 calls0 / wk15 (starting point)60 / wk
Callers who would book if an agent picked up
40%0%40% (starting point)100%
Green fee, cart, pro shop merchandise, and food
$85$25$85 (starting point)$300 (Resort)
These are starting points, not benchmarks. Move them to your course. For scale, the National Golf Foundation put the average peak 18 hole green fee at a non resort public course at about $41 in 2025, before cart, food and shop.
Recaptured Revenue
2.2x ROIFairway Freddie Recaptures
$2,208/ mo
Back onto your tee sheet and pro shop register.
Annual Added Revenue:+$26,496 / year
Freddie Monthly Fee:$1000 / mo flat
Net Added Cashflow:+$1,208 / mo profit
Breaks even on just 7 rescued calls per week. Every call after that is pure profit.
Operational RealityEngineered for real pro shops
Engineered for real pro shops
and actual counter staff.
Zero synthetic disruptions. Freddie works quietly alongside your staff, keeping golfers on the course and staff engaged in person.
Uninterrupted Counter Service
Front desk staff give 100% focus to golfers checking in at the counter while Freddie catches every ringing phone on the first ring.
Pro Shop OperationsHear Freddie
Direct Lesson SMS Routing
Inbound lesson inquiries route straight to your teaching staff phones, filling clinic rosters without pro shop phone tag.
PGA Teaching StaffPros & Lessons
Full Twilight Tee Sheets
Automated lapsed-golfer SMS workflows activate dormant players to fill afternoon blocks at your standard rack rates.
Revenue OptimizationThe Comeback Round
Hear Him FirstTwo clips. Then decide
Two clips. Then decide
whether he sounds like your shop.
Every vendor tells you their agent sounds natural. Listen to the pickup and the close, then judge it against the voice your counter staff use.
Recorded samples. Sound on.
Want to hear him handle a real booking? Call 1-757-520-8076 and book a tee time against him.
The PlatformEight modules.
Eight modules.
One AI layer on top.
Fairway Freddie
24/7 Pro Shop Phone Agent
Answers your phone line and on-site chat in your voice. Qualifies every inquiry (tee times, memberships, lesson packages, event bookings), routes emergencies to a human, and books rounds directly onto your tee sheet.
How it worksDormant Golfer Re-engagement
30-day sequence
Freddie works through your lapsed database with personalized SMS + email until bookings come back on your own tee sheet, at your rates.
SmartSite or Connect
Your website, your call
A new SmartSite built to the Pine Valley standard, or the Connect bolt-on if you keep the site you have.
SmartHire ATS
AI candidate screening
Unlimited postings on the BMTT national golf jobs board. Freddie screens applicants and routes qualified candidates to your inbox.
Pro Lesson Booking
For your teaching staff
Your pros manage availability and lesson revenue without the clipboard. Integrates with the same calendar that runs your tee times.
SEO + AEO + Blog Pipeline
Ongoing content
Blog posts, local-SEO pages, AEO schema, and Dispatch features that compound into organic search traffic over 90 to 180 days.
Tournament Management
First access when it ships
Brackets, live scoring, and registration on a platform built for independent courses.
Dispatch Feature Rotation
Built-in distribution
Your course rotates through The Fairway Dispatch newsletter so our national audience hears your name every month without you writing a word.
How It Works With What You HaveYour stack stays.
Your stack stays.
Your AI layer drops on top.
- GolfNow stays. SmartCourse sits on top of your aggregator, additive from day one.
- Lightspeed, Foreup, Club Prophet, TeeSnap: we sit on top of whatever tee sheet you run.
- Existing website stays. Connect bolt-on installs in about 10 days. Or we ship a new SmartSite in 21 to 35.
- Your POS, your merchant account, your phone number stay exactly where they are.
Keep your tee sheet. Keep your website if you want. Keep GolfNow if you want. Fairway Freddie answers every call you would otherwise miss, books the tee time, and brings your lapsed golfers back. Built to work with what you already have.
The OfferOne offer.
One offer.
One price.
- Answers every pro shop phone call 24/7 in one ring with zero hold time
- Books tee times by voice directly into your existing tee sheet
- Custom website AI chat widget embedded on your course domain
- The Comeback Round, an SMS and email campaign that brings your lapsed golfers back from your own list
- Intelligently routes lesson inquiries to pros and outings to the GM
- Custom calibrated to your course rates, policies, and playing conditions
- Billed separately and in addition to directory marketing packages
- Month to month after install with no long-term contracts
Fairway Freddie
$3000
Install · then $1000 a month · month to month
Answer every call.
Book every tee time.
$3000 install. $1000 a month. Month to month after that. Book a 30-minute call. Walk out knowing exactly what Freddie handles at your course.